Innovation (Sobre libros)

"Our colleague Judy Fusco runs the exciting Internet-based collaborative education project Tapped In, describedin Chapter 11. We asked her what the most important elements where in making the project successful with the thousands of researchers involved. She said: "Respect and trust".
We said, "Yes, that is true, but what else in important?
She said, a second time, with some enphasis: "Respect and trust are the most important elements in success"

Después de esta tercera cita, recomiendo, ahora que ya casi lo estoy terminando, la lectura de este libro. Creo que se puede aprender mucho de él. Y no sólo vocabulario, que nunca me viene mal.

En Innovation: The five disciplines for creating what customers want
Curtis R. Carlson & William W. Wilmot, Crow Bussines, 2006